We're Builders At Heart
We're not just consultants who give advice and leave. We're seasoned startup veterans with over a decade of experience building in early stage startups and businesses. Now we build business infrascrtucutre and systems for everything from brand foundations to operational systems.
ProductColab was born from a fundamental gap we experienced ourselves: when you're building a business, you're stuck between surface level optimization advice and expensive enterprise solutions that don't fit your reality.
With over a decade working with small and early stage companies, we've lived the challenge working of with small teams, ambiguous goals, small budgets, and tons on the line. The problem is most businesses struggle to bridge the gap between their vision, reality and the systematic infrastructure that could unlock their businesses.
They need brand foundations that create clarity, workflow and AI systems that work, messaging frameworks that convert, and operations that scale, not just give advice about what they should build.
So we became the business infrastructure engineers we wish we'd had: hands-on builders who create systematic, scalable business infrastructure that enables sustainable success rather than just temporary fixes.
- Remote from the West Coast
- Seattle, WA
- Founded ProductColab
- 2023
- Years building in startups
- 11+
- Roadblocks solved
- Countless
Our Philosophy
We believe the key to success is systematic, strategic business building that creates lasting competitive advantage through modern tools and proven methodologies.
- Build Infrastructure, Not Workarounds
- Stop patching problems and start building the systematic infrastructure that prevents them. Whether creating brand and operational infrastructure from day one or replacing years of workarounds with proper systems, build the foundations that make everything else work.
- Scale Without Breaking
- Build infrastructure that grows with you and enables sustainable expansion. Design for scale from the start or modernize systems to handle growth without operational chaos, create infrastructure that can handle increased demand without expensive rebuilds.
- AI is Here to Stay
- Leverage AI systematically to outperform competitors still doing things manually. Build AI-enhanced operations from day one or modernize with AI to stay competitive—operate more efficiently than businesses relying on manual processes.
- Everything is Connected
- Address the whole system, not just individual pieces. Your challenges are interconnected. Brand affects operations, operations affects scaling, and AI affects everything. We build comprehensive infrastructure that works together systematically.
- Put Technology at the Core
- Every company is a tech company now. We put technology at the center of business operations to create competitive advantages. We use the latest tools, AI, and automation to make your business operate faster and smarter than competitors stuck in manual processes.
Meet the Founders
We've worked together for over a decade, from starting as the 2nd & 3rd hires at a bootstrapped startup to achieving two successful employee exit events. Our background is rooted early-stage startups, where we had to collaborate across domaians, make things happen from zero, and to learn to work smarter not harder.
Dani Kellogg
Co-founder, Brand & Marketing, AI & Automation Infrastructure
Business infrastructure engineer with over a decade of experience building systematic foundations in early-stage startup environments. From bootstrapped SaaS companies to Series C scale-ups, Dani has built and optimized brand infrastructure, messaging frameworks, and operational systems that enable systematic scaling.
Nic Galluzzo
Co-founder, Product & Engineering, Operations & Systems Infrastructure
Product and technical infrastructure engineer with deep experience building scalable systems from the ground up. Nic has been instrumental in product development, technical architecture, and AI implementation across multiple successful startups from early stage through acquisition.
Get Started
Ready to build momentum that lasts?
Whether you're ready to dive deep into strategic partnership or want to start with our resources and community, we're here to support your journey.